Entering 2026, Vietnam’s exhibition market continues to show strong momentum, with a wide range of major events taking place from the very beginning of the year. This period not only marks the start of a new business cycle for manufacturing, trade, and service industries, but is also considered the “peak season” for enterprises to accelerate trade promotion, expand partner networks, and strengthen brand visibility.
Based on long-term trends, the period from January to May consistently records the highest density of exhibitions throughout the year, covering diverse sectors such as industrial manufacturing, interior design and construction, food and beverage, textiles and garments, technology, pharmaceuticals, and B2B services.
Why the Early-2026 Exhibition Season Is Especially Important
After the Lunar New Year holiday, most enterprises enter a phase of business reactivation. Exhibitions held in the first half of the year are typically large-scale, attracting a high number of domestic and international buyers and partners, while also setting the tone for market trends for the entire year.
This is also the period when enterprises focus on:
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Launching new products, technologies, or collections
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Seeking distributors, suppliers, and strategic partners
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Researching market demand and customer behavior
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Increasing brand exposure within their industries
In practice, companies that participate in early-year exhibitions with thorough preparation often gain a clear advantage in brand image and networking effectiveness compared to those that join later or prepare hastily.
Overview of Major Exhibitions from January to May 2026
In early 2026, Vietnam will host numerous large-scale exhibitions primarily in Hanoi and Ho Chi Minh City. Key sectors include wood and furniture, textiles and garments, food and beverage, technology, pharmaceuticals, construction, packaging and plastics, agriculture, and general trade.
Major exhibition venues such as SECC (Ho Chi Minh City), ICE Hanoi, NECC Hanoi, and VEC continue to serve as the main hosting locations, accommodating hundreds to thousands of booths per event. This highlights the increasing competition in terms of booth presentation and visitor experience, requiring enterprises not only to “be present” but also to “stand out.”
Major Exhibitions in Vietnam – Q1 2026
The first quarter of 2026 marks the strong return of traditional specialized exhibitions, with a focus on manufacturing, export, industry, and construction.
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VIATT – Vietnam International Apparel, Textile and Textile Technologies Expo
Textile, fashion & textile technology
📅 February 26–28, 2026 -
HawaExpo 2026 – Furniture & Wood Export Fair
📅 March 4–7, 2026 | 📍 SECC -
VIFA EXPO 2026 – Vietnam International Furniture & Home Accessories Fair
📅 March 8–11, 2026 | 📍 WTC EXPO & SKY EXPO -
GENTEXH VIETNAM 2026 – Nonwoven & Industrial Hygiene Exhibition
📅 March 11–13, 2026 | 📍 SECC -
AQUACULTURE VIETNAM 2026 – International Aquaculture Exhibition
📅 March 18–20, 2026 | 📍 SECC -
FOOD & HOSPITALITY VIETNAM 2026
Food, beverage & hospitality equipment
📅 March 24–26, 2026 | 📍 SECC -
VIETBUILD HANOI 2026 – International Construction Exhibition
📅 March 26–30, 2026 | 📍 VEC – Hanoi -
PROPAK VIETNAM 2026 – Processing & Packaging Technology
📅 March 31 – April 2, 2026 | 📍 SECC -
PLASTICS & RUBBER VIETNAM 2026
📅 March 31 – April 2, 2026 | 📍 SECC
Major Exhibitions in Vietnam – Q2 2026
The second quarter of 2026 continues the exhibition peak season with a wide range of industries, from trade and services to technology and healthcare.
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VIETNAM EXPO HANOI 2026 – Vietnam International Trade Fair
📅 April 8–11, 2026 | 📍 ICE Hanoi -
IDAX EXPO 2026 – Dermatology & Aesthetic Treatments
📅 April 9–11, 2026 | 📍 NECC – Hanoi -
Vietnam International Travel Mart (VITM)
📅 April 9–12, 2026 | 📍 ICE Hanoi -
SAIGONTEX & SAIGONFABRIC 2026
Textile & garment machinery and materials
📅 April 8–11, 2026 | 📍 SECC -
BEAUTYCARE EXPO HANOI 2026
📅 April 16–18, 2026 | 📍 ICE Hanoi -
Vietnam Cafe Show 2026
📅 April 16–18, 2026 | 📍 SECC -
HCMC FOODEX 2026 – Ho Chi Minh City Food Exhibition
📅 April 15–18, 2026 | 📍 SECC -
InterPetFest Hanoi 2026 – Pet Exhibition & Festival
📅 April 17–19, 2026 | 📍 NECC Hanoi -
ACCESS MBA – International MBA & Education Event
📅 April 16, 2026 | 📍 Lotte Hotel Saigon -
GLOBAL SOURCING FAIR VIETNAM 2026 – B2B Sourcing Event
📅 April 22–24, 2026 | 📍 SECC -
Analytica Hanoi 2026 – Laboratory & Analytical Technology
📅 April 22–24, 2026 | 📍 ICE Hanoi -
VIETNAM MEDI-PHARM 2026 – International Medical & Pharmaceutical Exhibition
📅 May 6–9, 2026 | 📍 Friendship Cultural Palace -
Education Vietnam 2026 – International Education Exhibition
📅 May 6–8, 2026 | 📍 SECC -
LEDTEC ASIA 2026 – LED, OLED & Lighting Technology
📅 May 6–8, 2026 | 📍 SECC -
VIETAD HANOI 2026 – Advertising Equipment & Technology
📅 May 13–15, 2026 | 📍 NECC – Hanoi -
VPPE HANOI 2026 – Paper & Packaging Exhibition
📅 May 13–15, 2026 | 📍 VEC – Hanoi -
VINAMAC EXPO HANOI 2026 – Machinery & Industrial Equipment
📅 May 14–16, 2026 | 📍 ICE Hanoi -
FI VIETNAM 2026 – Food Ingredients
📅 May 13–15, 2026 | 📍 SECC -
CHINA HOMELIFE VIETNAM 2026
📅 May 11–13, 2026 | 📍 SECC -
ILDEX VIETNAM 2026 – Livestock, Dairy & Veterinary Exhibition
📅 May 20–22, 2026 | 📍 SECC -
AUTOTECH & CONS & TRANS VIETNAM 2026 – Automotive & Transportation Infrastructure
📅 May 21–24, 2026 | 📍 SECC -
AGROCHEMEX 2026 – Agricultural Chemicals
📅 May 27–29, 2026 | 📍 SECC -
CEMENT & CONCRETE EXPO 2026
📅 May 27–28, 2026 | 📍 The ADORA Center – Ho Chi Minh City -
IEAE – Smart Appliance Expo 2026
📅 May 28–30, 2026 | 📍 SECC
SFocus – Your Partner for the 2026 Exhibition Season
SFocus Design, Construction & Communication Joint Stock Company is a professional provider of integrated solutions in exhibition booth design and construction, display spaces, and event execution. With extensive experience across major exhibitions nationwide, SFocus focuses on helping enterprises tell their brand stories clearly, creatively, and in alignment with each industry.
From concept consulting and 3D design to on-site construction, SFocus strives to balance aesthetics, functionality, and communication effectiveness—ensuring booths not only attract attention but also support business performance at exhibitions.
Contact us:
Hotline: +84 888 036 655
Email: info@sfocus.vn
Working Process | Portfolio
Early Preparation – The First Competitive Advantage
As the early-2026 exhibition season gradually takes shape, closely monitoring event schedules and preparing in advance enables enterprises to better manage budgets, staffing, and booth design strategies. Early preparation is a key competitive advantage that helps businesses stand out among hundreds or even thousands of booths at each exhibition.
If your enterprise is planning to participate in exhibitions from now through May 2026, preparing early and choosing the right partner will be a strategic step toward a successful business year.
